Souvie

The beauty of life is what gives us meaning. It illuminates us, surrounds us and transcends us. The beauty of life is in us, in our environment, in everything that surrounds us, in the fluidity of time.

We see life in everything we do, we were born to be at its side in the delicate search for greater beauty.

With love we plant, harvest, select our raw materials from the richness of the earth and prepare each formula by harmonizing sensitivity, art and science.

Our aim is to create organic, innovative and naturally effective cosmetics, aligned with the needs of each stage of the life cycle, based on the solutions that nature offers us. Souvie invites you to take care of your beauty and make it greater.

Bigger than you. Bigger than us. The dimension of life.

OUR HISTORY

It all started with the interest in the production of artisanal soaps by Breno Jorge, founding partner of Souvie. With this hobby he learned more about cosmetics and their formulations.

Some time later, when Carol Villar, founding partner, was pregnant with triplets, she realized that there was a lack of options for cosmetics and hygiene products that were truly safe and effective.

Thus, with the work of specialists, they began to develop cosmetics that solved the main skin problems based on its physiology, using age and life moments as a guide.

After some time, the Newborn and Pregnant (now Materna) lines were launched, followed by SER+ (now 25+).

To give consumers a guarantee, we went looking for a certifier recognized and respected in the world of cosmetics and found Ecocert Greenlife. Since the first launch, all products have been certified organic. And the lines have grown ever since.

Today we are the only company with 100% certified organic products.

OWN FARM

The main ingredients of our products, such as essential oils and organic hydrosols, are grown in our Fazenda São Benedito, 350 kilometers from the city of São Paulo, in Bom Sucesso de Itararé. Here we respect the cycles of rain, soil and plants.

There are 320 hectares of certified organic land, where aromatic herbs, vegetables and fruit grow. More than half of the native forest is still preserved.

Own factory

We believe that it is possible to exploit all technological advances to provide benefits to humans and, at the same time, preserve nature.

The company is structured to have maximum control over the entire production line. Only in this way is it possible to guarantee consistency between our values and production as a whole.

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