Step Aboard

Step Aboard debuted in 2018 in Milan, the city that inspired its first line of hair and body perfumes. Contemporary jus created to be practical and versatile, thanks to the introduction of refined dispensing technology. The recipients of the collection have no age and no gender. Step Aboard Milano is an invitation to discover a new culture and trend of perfuming hair and body at the same time. Let yourself be transported to surprising destinations!

HOW IT WAS BORN

The project was born in 2016 in Parma, the city of perfume par excellence, thanks to the meeting between young people of different nationalities who participated in an in-depth course on perfumery and the world of fragrances held by Mouillettes & Co. During the course Georgiana decided to give life to a dream, that of creating a new way of living and using perfume. In this formative experience he meets Daniele and the two become close in a friendship based on mutual esteem and respect. Georgiana invites him to take part in the realization of this new vision of hers. Both carefully observe the various professions of perfumery and rely on the best professionals in the sector to create a work for which they choose the most sought-after raw materials. The two work together to create a new contemporary gesture of perfuming oneself, a recognizable brand in the tribe of urban citizens.

GEORGIANA MOCANU

Passionate about art history, she subsequently began a collaboration with the Louvre Museum in Paris, within the Graphic Arts Department. A context where fundamental styles from different eras can guide vitia's aesthetic choices. In the Georgian Ville Lumière he passionately deepens his knowledge of French perfumery, focusing his attention on particular Parisian ateliers.

After completing his specialist studies in international relations, he entered the world of fashion. Some maisons for which she works allow her to get to know more closely many creations of great master perfumers from beyond the Alps. Georgiana believes in the act of surprising the perfume that knows how to conquer thanks to its packaging, and is convinced that throwing herself into the game leads to transforming every mental leap into a unique result.

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