FRAGONARD, A STORY, A FAMILY...

It is as the First World War approaches that Eugène Fuchs, with an innate entrepreneurial spirit that has already been conquered by the magic of perfume, decides to create his company based on an absolutely new concept, that of the direct sale of perfumed products to tourists who are beginning to discover the charm of the Riviera. Parfumerie Fragonard was born on these bases in 1926. The choice of the name of the famous painter originally from Grasse, Jean-Honoré Fragonard (1732-1806), is a tribute that Eugène Fuchs wants to pay both to the city of Grasse which welcomed him with his family, and to the refinement of the arts of the 18th century. This choice also underlines the desire to inscribe the activity with respect for traditions.


The spirit of the House is faithfully perpetuated by the three following generations who take over the reins of the company. On their initiative, new production and sales units were created in Grasse and Eze, as well as in Paris. It is Jean-François Costa who undertakes the modernization of the company. A great art lover, during the seventies he brought together his collections of objects linked to the history of perfumery to give rise to the Grasse museum and two Parisian shop-museums. The initiative contributes to Fragonard's already established prosperity by bringing a cultural dimension.


Today, the daughters, Agnès and Françoise, manage the future of the House. Concerned about making their contribution to the construction of the company by adapting to new ways of life, the sisters elaborate a whole refined universe inspired by Provence or colorful instead of exoticism around the perfumed products of the House.